the big ideas process
We think big ideas come from one of these four places:
- product truth
- consumer insight
- corporate ambition
- company culture
To start with we come up with ideas inspired by each area
Discuss them and get rid of the ones we think wont work
We devlop the best candidate ideas (and mix them up)
It can then come to life in the shapes that suits it best
Until we find the big idea that will change a clients business