Alra foods has the tricky task of managing the number 1 (Lurpak) and number 2 (Anchor) butter brands in the UK. For CHI this meant finding a truly unique idea for Anchor that could clearly differentiate it from its silver stable-mate. We found this in the product itself Anchor cows graze outside all year round, so they make free-range milk, which makes free-range butter. Anchor is now The free-range butter company. This is not only helping shape future NPD but also helping us write press and poster advertising for the brand that is breaking all Millward Browns norms in this category.
TV
Buttercup
Butterfly
Slippers
Shed
Great Escape
Print
Recipe
Chew the Cud
Slippers
Space
Roam Sweet Home
Sheds
Free to Roam
Interactive
Trafalgar Sq.