The Carphone Warehouse has launched a new through the line campaign and brand identity to signal their transformation to a retailer offering connectivity via a broader range of the latest technology, not just Mobile phones.
From the stores to carrier bags, to the Buyers Guide to the TV advertising every touchpoint will reflect the new brand identity which aims to clearly and simply help customers navigate through the exciting world of todays ever evolving technology.
Using a stop-frame animation technique the first TV, "a brief history of communications" sets out The Carphone Warehouse philosophy that whatever the future might bring in technology and communications, they will ensure their stores have all the latest kit and that their people will be there to help make sense of it all.
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