In 2007 The Carphone Warehouse undertook the sponsorship for ITV's X-Factor. Instead of just creating idents for the show, we decided to create a website, and in true X-Factor style allow the audience to audition for a part in the idents. For 2008 we took that idea on allowing the audience to not only audition, but to create their own characters for inclusion in the idents.
TV
X Factor 2008