In 2001 our Big Idea for CPW was The Mobile Phone Owners Champion; making mobiles accessible to all not just businesses and the wealthy. The campaign featured Mowbli, an animated phone, who lived a happier life because he came from CPW. This popular character ensured that, despite a lower share of voice, CPW has the highest cut through and brand image. Since 2001 the business has expanded rapidly, with new products, services and sectors but it has remained true to its Big Idea and stays at the forefront of the industry.
TV
Ashamed
Cath Kidston
Manifesto
Escape
Print
Ambient Broadband
Interactive
Shop window