Our challenge was to help mobilise public support for a Climate Change Bill to reduce the UKs carbon emissions. Recognising that Climate Change is the biggest issue facing our generation, we developed a big idea we called The Big Ask. It invited people to ask themselves, their friends, and most importantly MPs, whether they were doing enough. The effect was profound the Climate Change Bill appeared in the Queens Speech this year (2007) a year ahead of schedule.
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The Big Ask March
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