We found out about the work of The Roy Castle Lung Cancer Foundation and were hugely engaged by their cause, and wanted to see how we could help. Working with them we developed a cross media campaign to help raise the profile of their cause and the work they do. The campaign is designed to help communicate to a wide range of new audiences, so includes online, radio, posters, press and tactical advertising, all of which lead consumers to find out more about the charity's work.
Interactive
Print
Suicide
5 a day
Shotgun
Deathbed