The Princes Trust came to CHI with a brief to develop an advertising campaign to encourage public donations. Traditionally, the charity had always been funded by corporate sponsors. The big idea We see the potential articulates The Princes Trusts unique ability to see the worth in people that no one else does. The resulting work featured 16-24 year olds who have been helped by The Trust and was summarised with the endline Helping change young lives.
TV
Footsteps
Print
Imagine
Unemployed
Every day
Persuade